Don’t Be A Weasel

Don’t Be a Weasel is a marketing campaign BrainVessel developed for the Pennsylvania IFPA (Insurance Fraud Prevention Agency). We created Weasy the weasel as a cartoon character, later turned into a live action character as well with a full body Weasy costume. The concept is to show a bad ‘weasily’ type character who is always trying to commit insurance fraud but gets caught in the end. This was geared toward teaching a younger demographic about the dangers of committing insurance fraud.

I was responsible for creating and developing the characters, storyboarding, marketing, and animation of short films. I also directed and edited the live actions shorts as well.